' Cinema Romantico: 5 More Matthew McConaughey Ad Campaign Ideas

Wednesday, August 03, 2016

5 More Matthew McConaughey Ad Campaign Ideas



On the heels of Matthew McConaughey’s infamous ad campaign for Lincoln, which found the Oscar-winning actor as some sort of metaphysical stunt driver, he has now announced his role as Creative Director in a new marketing op for Wild Turkey Bourbon. Perhaps, having conquered the Academy, The McCon’ now wants to conquer Advertising? If so, we here at Cinema Romantico did a brainstorming session to conoct a few more ad ideas he could pursue.

5 More Matthew McConaughey Ad Campaign Ideas



EXT. A DOCK SOMEWHERE IN TEXAS AT TWILIGHT

An old hound dog rests easy at the end of the dock.

MATTHEW MCCONAUGHEY (VOICEOVER): When it comes to Texas Instruments, it’s all right there in the name. It’s a company that lets you kick off your flip-flops and put your feet up. It’s a corporation that takes you out on Lake Travis with some hot dogs and a cooler full of beer, prob'ly the cheap kind. It’s a business whose business cards are handshakes, and maybe a Bloody Mary down there at the Colonial Country Club. It’s an establishment that might be advanced in its applications of scientific know-how, but still puts paper napkins out on the picnic table. Texas Instruments… (easygoing pause) …maker of down home technology.



EXT. NEW YORK CITY

MATTHEW MCCONAUGHEY, wearing a hoodie and ripped jeans, perhaps not having showered for a day or two, wanders the grimy streets, forlorn.

MATTHEW MCCONAUGHEY (VOICEOVER): You’re famished. You haven’t eaten for days. Cuz nothing’s looked good. All the people prattling on about an “authentic New York slice”, but “New York” doesn’t interest you. You’ve been here too long. It’s run you ragged. It’s the reason you’re ravenous. You want an authentic slice of Italiana. Then, you see it.

Suddenly, Matthew McConaughey stands before a Sbarro. He enters.

INT. SBARRO

Except, it’s not an interior; it’s an exterior. It’s like Emilio Estevez walking into his dingy little motorhome in “National Loaded Weapon 1” only to realize the interior of that motor home is actually an opulent palace. The interior of Sbarro is improbably the exterior of the Tuscan countryside with a few vintage tables set up alongside the rolling, twinkling fields.

Matthew McConaughey, now outfit in a precisely cut Ermenegildo Zegna suit, strolls to one of hte tables and sits. Silvia Colloca, wearing a Sbarro uniform, walks up and sets a paper plate of ordinary cheese pizza in front of him. He picks it up and goes to take a bite, only to pause, look right into the camera and wink.

MATTHEW MCCONAUGHEY: La dolce vita.

The camera pulls away as Matthew McConaughey eats his slice.


EXT. LUXURY APARTMENT BUILDING 

MATTHEW MCCONAUGHEY, wearing a top coat over a tuxedo, exits a limousine, bouquet of a dozen roses in hand. He walks with the camera, looking at it, toward the apartment building’s front door. 

MATTHEW MCCONAUGHEY: “You’ll like it better or my name ain’t Orville Redenbacher.” That’s what my pops used to say. And pops’s promise ain’t never changed. 

The DOORMAN opens the door to allow Matthew McConaughey to enter. 

INT. LUXURY APARTMENT BUILDING 

Matthew McConaughey ascends the stairs, looking up at the camera peering down at him from above. 

MATTHEW MCCONAUGHEY: Our Redenbacher commitment to top notch gourmet popcorn remains second to none. We’re the fluffiest, tastiest, healthiest and classiest choice. 

INT. APARTMENT DOOR 

Matthew McConaughey arrives and knocks on the door.

MATTHEW MCCONAUGHEY: ...the perfect option for a night in, or a night out when you reckon it's best to just stay in.

An ASTONISHINGLY BEAUTIFUL WOMAN answers the door. 

ASTONISHINGLY BEAUTIFUL WOMAN: Right on time. 

MATTHEW MCCONAUGHEY: Brought you a little somethin’. 

He pulls the dozen roses out of the bouquet and hands them to her. Then, he reveals a bag of Redenbacher popcorn also tucked away within the tissue. The Astonishingly Beautiful Woman chucks the roses and takes the popcorn. She eats a couple kernels. 

ASTONISHINGLY BEAUTIFUL WOMAN: Mmmmmm. Best I’ve ever tasted. 

MATTHEW MCCONAUGHEY (looking at the camera): You’ll like it better or my name ain’t (dramatic pause) Grayson Redenbacher.

She pulls him inside the door closes.


EARLY AFTERNOON

The camera pans up from a nondescript parking lot, up and past a nondescript looking motel to find a roof, a red roof, baking in the hot morning sun. And a MAN, wearing a construction hat and safety vest, is baking on that roof too. The Man pauses in his work and notices the camera. He turns toward it. We realize the Man is Matthew McConaughey.

MATTHEW MCCONAUGHEY: Hey there. Ya snuck up on me. I was just laying some tile.

He stands straight, removes his hat and wipes the precipitous perspiration from his forehead.

MATTHEW MCCONAUGHEY: My name’s Matthew McConaughey, star of such feature films as “A Time To Kill” and “Dallas Buyers Club”. When I feel like getting away from the Hollywood suites and French villas, I like to come here, to the Red Roof Inn.

He puts his hat back on and sits down. He opens a cooler and removes a bologna sandwich. He takes a bite.

MATTHEW MCCONAUGHEY: The Red Roof Inn was founded in 1973 with the philosophy of providing guests a clean, comfortable room at an affordable price. I probably ain’t gotta tell you that philosophy ain’t changed much. Nope, red remains the motel color of the common man. And that’s why when I see these…

He holds up one of the red tiles.

MATTHEW MCCONAUGHEY: I know I’m gonna rest easy.

He puts the tile down. He takes another bite of his sandwich. He chews as the camera slowly pulls back.


INT. PLUSH PAD – LATE EVENING

A Celestron telescope stands on the edge of an avant garde living room, pointed to the right of the frame.

The camera gradually pans to the right to reveal MATTHEW MCCONAUGHEY, dressed to impress, sitting on a lustrous sectional, directly across from the telescope.

CUT TO

A shot over the head of Matthew McConaughey of the telescope.

CUT TO

A shot over the telescope of Matthew McConaughey.

CUT TO

A medium shot of Matthew McConaughey. He looks into the camera.

MATTHEW MCCONAUGHEY: Celestron. The only telescope that sees your soul.

FADE OUT

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