' ' Cinema Romantico: Neither Shaken Nor Stirred

Tuesday, April 10, 2012

Neither Shaken Nor Stirred

It was one thing when Daniel Craig’s version of James Bond in “Casino Royale” ordered a vodka martini and then claimed to not “give a damn” when asked if he preferred “shaken or stirred.” This, however, is something else. The this to which I refer is the forthcoming ad campaign in anticipation of the latest Bond film – “Skyfall” – in which 007 trades in his martini for Heineken, the drink of choice for cool guys everywhere. And if in the actual film Bond forgoes a martini for one of those hideous green bottles, so help me movie gods, the hissy fit I throw will know no bounds.


Will Humphrey Bogart give up cigarettes for carrot sticks?

Will Egan Spengler give up Twinkies for radish stew?

Will The Dude give up white russians for white wine spritzers?

Will Nick & Nora give up martinis for Dasani?

Will Captain Jack Sparrow give up rum for fruit smoothies?

And for the 275,334th time in the history of Cinema Romantico, I ask: IS NOTHING SACRED???!!!


Derek Armstrong said...

Same wavelength again. I HATE green-bottled beer. Hate.

Nick Prigge said...

I can't say that I hate all green-bottled beer. I quite like Carlsberg and Stella (though I typically drink that in draft). But Heineken......no way.

Derek Armstrong said...

Yeah, I like Stella. Still, I prefer a brown any day.

3guys1movie.com said...

It would be one thing if Bond started drinking some Stone Arrogant Bastard or some Russian River Pliny the Elder, but Heineken yuck ;-)

Anonymous said...

Oh, it's an ad campaign. That makes more sense. I only heard it was going to be in the movie and that was incomprehensible to me. Silly me. Kudos to the PR people for getting out the buzz I suppose.

Nick Prigge said...

3guys: Stone Arrogant Bastard. That DOES sound like a Bond beer.

Velvetcafe: Yeah, I'm guessing Heineken offered them a ton of money and presto! Martinis were traded in. So it is.

Derek Armstrong said...

VC, I believe you heard correctly. I believe it is going to be in the movie.

Anonymous said...

For crying out loud, seriously??!! The credibility of that ad campaign just goes out the window. I'd never picture Bond drinking Heineken, even if it's the last drop of liquid on earth, I'd think he'd rather die of thirst!