' ' Cinema Romantico: Send Help

Monday, June 15, 2026

Send Help


Send help is a phrase colloquially associated with castaways, or movie castaways, at least, but in Sam Raimi’s horror-comedy “Send Help,” the phrase may as well be stamped on the forehead of his hilarious, hapless, resourceful, unexpectedly complicated anti-hero Linda Liddell (Rachel McAdams). Perpetually unkempt and smelling of tuna, Linda is the office pariah even if she doubles as its dynamo, working overtime to compose a report for the frat brother (Xavier Samuel) of her new CEO, Bradley Preston (Dylan O’Brien), who subsequently gets the promotion that she had been promised. The opening 20 minutes is fast-paced and flashy, but it is also oddly predictable. When we see Linda at home talking to someone, it doesn’t take a clairvoyant to know that when the camera finishes pulling back, it will reveal that she’s been talking to her pet. That this extended opening works so well anyway is a testament to McAdams creating a character out of what could have become a caricature by brilliantly jibing with Raimi’s frenetic aesthetic to evince the air of someone so awkward and oblivious that she can’t help but step on social rakes over and over with a well-meaning smile on her face. Even if I always knew the cringe that was coming, McAdams made it so that I could hardly stand to look. Truly, it’s easier to watch her repeatedly projectile vomit on someone’s face than unwittingly talk to someone with tuna on her chin.

Linda does not so much find the wherewithal to confront Brantley about being passed over as she does suffer something like a temporary bout of insanity, marching into his office in lieu of breaking down. He does not recant his decision but instead invites her on his private plane to a meeting in Thailand to prove herself. Little does he know! Aboard the plane, however, the other executives make fun of her behind her back by watching her Survivor audition tape, apparently angering the gods so much that the plane’s engine fails and sends them hurtling into the sea, a sort of diabolical version of a corporate retreat challenge in which seeing what everyone is made of mixes with showing their true colors, and turns out, Linda is made of the stiffest stuff. It also foreshadows how nimbly Raimi turns blood and gore into unexpected personal growth. Only Linda and Bradley survive, washing up on a seemingly deserted island, though at first the latter is infirm due to a nasty gash on his leg, foreshadowing a shift in the balance of power.

I am reluctant to delve too deep into spoilers. It’s not that “Send Help” becomes less predictable, per see, but that it deviously remixes deserted island cliches and wields them in an order you are not necessarily always anticipating. It also ditches any sense of practical realism, speeding through all bits and bobs that it took Tom Hanks’s character forever to sort out in “Cast Away,” for an effective emotional realism that essentially recasts their setting as a beachside boardroom. Honestly, at times “Send Help” evokes an R-rated “Gilligan’s Island,” like the makeshift desk that Linda fashions out of sticks to manifest the undergoing power shift between she and her boss. If it’s clear that Raimi sides with Linda in the emergent struggle for control, it’s just as true that writers Damian Shannon and Mark Swift infuse her with contradictory traits that pleasingly muddy our attachment to her, adding dimension that gives “Send Help” some real juice. It carries that juice all the way through a conclusion that is literally ambiguous but figuratively clear as day, stretching the corporate retreat as horror movie allegory as far as it will go. She has visualized success.