The Cable Guy

As Ted Turner gradually transformed small-fry Atlanta UHF station WJRJ into TBS (Turner Broadcasting System), the first superstation, in the 1970s, he filled airtime by acquiring the rights to broadcast games of the local Major League Baseball team, the Atlanta Braves. He effectively remade them as America’s Team by literally marketing them as America’s Team, like Anheuser-Busch brandwashing Budweiser as the King of Beers, and in an era where the options for watching baseball games was limited, the sometimes-leftist Turner foreshadowed Reagan by essentially decreeing that every American deserved to watch as many baseball games as he or she damn pleased. It helped pave the way for our present-day streaming world were virtually every game in every American sport can be accessed one way or another just as Turner’s founding of CNN started us toward a slew of yammering 24-hour news networks, for better and for much, much worse. He also did his part to alter not just our moviegoing habits but our movie watching habits too. 

Turner, who died on May 6th at 87, could not fill airtime through baseball alone and so he showed movies too, both on TBS and its eventual sister station TNT (Turner Broadcasting Network). In the beginning, many of these movies were culled from the pre-1986 MGM catalogue which Turner took control of through a byzantine deal. He launched TNT, in fact, with a showing of “Gone with the Wind,” which he cited as his favorite movie, though in the early days he also ran “The Slugger’s Wife” incessantly, a 1985 critical bomb, yes, but also a movie all about his Atlanta Braves (he purchased them, too, in 1976) and in which he, himself, had a cameo. He could not turn that movie into a new classic like he might have wanted, but he created New Classics, nevertheless, a phrase he utilized for an America’s Team-like promotional campaign as he struck myriad licensing deals with other distribution companies. Upon obtaining cable rights to “The Shawshank Redemption” in 1997, he essentially incepted it into everyone’s mind as a New Classic by showing it, as director Frank Darabont would jokingly and appreciatively note, “every five minutes.” When a student in my freshmen rhetoric classic that fall at the University of Iowa cited “The Shawshank Redemption” as his favorite movie, I wanted to ask him, “And are the Atlanta Braves your favorite baseball team?”

Turner might have used the phrase New Classic, but I always preferred the more letter-for-letter term of TNT Movies, and as the evidence showed, “The Shawshank Redemption” was a consummate TNT Movie. It was so heavily telegraphed and glacially paced that in its full two-hour and twenty-two-minute form, its impact was deadened, whereas in short bursts, you could better appreciate the solid construction of its engaging individual scenes. “A Few Good Men” was a much bigger box office hit than “The Shawshank Redemption,” but I have long thought it was best appreciated as a TNT Movie where it could live its truth less as a triumphant courtroom drama of truth and justice than a slick Hollywood entertainment in the positive sense, constructed for maximum enjoyment. It is comprised of nothing but good scenes that can be enjoyed in any order, like Madonna’s “Immaculate Collection,” a movie as greatest hits compilation. Another Tom Cruise joint, “Cocktail,” is the ultimate TNT Movie seen through the looking glass the other way – a movie that only works, in a manner of speaking, in 10 to 15 fifteen increments on TNT on a lazy Saturday afternoon.

This might seem like a bastardization of the movies, like Turner infamously colorizing old monochrome classics like “Casablanca” and “It’s a Wonderful Life” to make them more palatable, I guess, for philistines who prefer their solemn national reflecting pools to be Caesars Palace swimming pool blue, but really, it evokes movies at their beginning, a la old nickelodeon shorts, while also hinting at our present of bite-size scenes in the form of YouTube clips or TikTok videos. I mean, really, is turning on “A Christmas Story” during its annual 24-hour Christmas marathon on TNT just to hear “Not a finger!” any different than TikTok distilling the Biblical behemoth “Solomon and Sheba” down to 7 seconds of Gina Lollobrigida?

“Solomon and Sheba” is the kind of movie liable to turn up on yet another Turner enterprise – Turner Classic Movies. Christened in 1994, also via a “Gone with the Wind” kickoff, TCM differed from its namesake’s other TeeVee ventures in so much as it was more akin to a public good, like the Smithsonian, as Maureen Dowd put it for The New York Times. It certainly educated me. The standard cinema classics were available at rental stores where I was from, but TCM allowed me to dig so much deeper and learn so much more; I never would have been able to complete the Jean Harlow filmography without it. And when my beloved 1998 thriller “Ronin” was added to its roster in 2022, it felt momentous, like an Atlantan’s favorite Brave, say, being enshrined by the Baseball Hall of Fame. As billionaires are wont to do, Ted Turner helped reshape the future, yet as most billionaires are not wont to do at all, when it came to cinema, he not only recognized but took substantial action to preserve its past.